1.- Choose An Agent That Represents You
Selling or buying a home is, in most cases, the highest patrimonial transaction that we are going to carry out in our life.
This agent will comply with a strict code of ethics of behavior, which will be available to their clients, will tell them exactly all the fees or commissions they receive and, above all, will put the interests of the client above their own.
Having seen all of the above, one of the first questions to ask a real estate professional is how he works, whether he does the work by his own, or he is a mediator. It will be interesting if he represents us and defends our interests since he will be a real estate agent.
2.- Trust, An Essential Factor
It is crucial to be sure that the agent is the person of trust. Interview with him, ask him all the doubts. In this meeting, you can appreciate the solvency of the agent and his ethics. Ask him about his work system, tell him to introduce him to his team (make sure he has it since they promise too many things without having the equipment), and assess if he is the professional with whom he feels safe and calm.
3.- A Well-Trained Professional
Real Estate Agents
Ask him about his university education, if he belongs to the College of Real Estate Agents, if his learning is constant and what type of training he receives, if he has any accreditation or international designation, and ask him for the preparation of his team as well.
The ability to negotiate and to train in this discipline are the strengths of any real estate agent. It is usually obtained with personal capacity, experience, and specific training. So, value this virtue throughout the entire selection process.
Real Estate Market
In the interview you have with him, try to know if he shows interest in continuing to learn or is one of those who say they already know everything. The real estate market changes, and professionals who do not change with it will be outdated and outdated.
4.- Experience Is A Degree
Ask about their experience in the sector and their implementation in the area where you want to sell or buy your home. This area experience guarantees your knowledge of the market and, above all, access to a significant customer base. Also, the permanence of work in an area ensures that you can be doing a good job.
5.- The Marketing Plan
Currently to sell or buy a home we want the product to shine. To make a home shine in the market, it is essential to work before putting it on sale and spreading it properly. All this is marketing. Many agents will tell you about your marketing plan, so ask them to show it to you, introduce them to the members of your marketing team, explain what professionals or companies they work with, assess them to work with home staging or other innovative techniques that will help improve the perception of what they sell or look for, showing them the work of previous clients (photography, video, 360º video, flyers, Open house, communication plan and advertising actions, agreements with specific suppliers, etc.) do not trust the words, demand proof of what they tell you.